Last updated: 7/11/2025
1. Introduction
Utilities Deals Ltd we respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you use our website https://utilitiesdeals.co.uk, our comparison services, and any related communication channels.
We review this policy regularly and may update it from time to time. The latest version will always be available on our website.
For data protection purposes, the data controller is:
- Utilities Deals Ltd
- Company number: SC858880
2. Information We Collect
We may collect and process the following types of information:
a) Information You Provide Directly
You may give us information by filling out forms on our website, contacting us by phone, email, live chat, or social media. This can include:
- Your name, address, and contact details
- Business name (for commercial energy quotes)
- Details about your energy usage or current supplier
- Financial or billing details (when required to complete a switch)
- Any other information you voluntarily share with us (e.g., survey responses or feedback)
In some cases, we may ask for special category data (for example, information about medical needs that affect your energy requirements). We will always seek your explicit consent before collecting or using this information.
b) Information We Collect Automatically
When you use our website, we may automatically collect:
- IP address and general location data
- Browser type, device details, and operating system
- Pages you visit and actions you take on our site
- Referring websites and links you click
- Cookies and similar tracking technologies (see Section 9)
c) Information from Third Parties
We may receive data about you from:
- Energy suppliers or partners who provide quotes or confirm completed switches
- Comparison or referral partners
- Advertising, analytics, and social media platforms (e.g., Google Ads, Meta)
- Publicly available databases
3. How We Use Your Information
We use your information for the following purposes:
a) To Provide and Improve Our Services
- To deliver energy price comparisons and facilitate switching
- To share necessary details with selected suppliers so they can process your application or contract
- To respond to your queries or requests
- To manage your Utilities Deals account or preferences
- To conduct surveys and feedback to improve our service quality
b) Marketing and Communications
- To send you information about products, services, and promotions that may interest you (with your consent)
- To personalise your experience on our website and display relevant offers
- You can opt out of marketing emails at any time using the unsubscribe link or by emailing unsubscribe@utilitiesdeals.co.uk
c) Analytics and Performance
- To understand how users interact with our site and improve usability
- To measure the performance of advertising campaigns
- To prevent misuse and protect against fraud
d) Legal and Compliance
- To comply with legal obligations or respond to lawful requests
- To enforce our terms and policies
- To protect our rights and prevent fraudulent or unlawful activity
4. Legal Basis for Processing
We rely on one or more of the following lawful bases under UK GDPR:
- Consent – when you opt in for marketing or provide special category data
- Contractual necessity – when processing is needed to provide our services or complete a switch
- Legal obligation – when we are required to comply with UK laws or regulations
- Legitimate interest – when processing is necessary for business operations, analytics, and improving services (without overriding your rights)
5. Sharing Your Information
We may share your information with trusted third parties, including:
- Energy suppliers and brokers to obtain quotes or complete a switch
- Third-party service providers who support our business (e.g., hosting, analytics, payment processing, and customer service platforms)
- Marketing and advertising partners, including Google and social networks, for relevant ad targeting
- Regulators or authorities, where required by law
Whenever we share data, we ensure that appropriate data protection agreements are in place.
6. International Transfers
Some of our service providers may process your data outside the UK or EEA.
In such cases, we ensure appropriate safeguards are applied — such as the UK's International Data Transfer Agreements (IDTAs) or Standard Contractual Clauses (SCCs) — to protect your information.
7. Data Retention
We keep your personal data only for as long as necessary to:
- Fulfil the purposes it was collected for
- Comply with legal, accounting, or reporting requirements
When data is no longer needed, we securely delete or anonymise it.
8. Data Security
We use appropriate technical and organisational measures to protect your information from unauthorised access, loss, or misuse. However, please note that no internet transmission is completely secure. You share information with us at your own risk.
9. Cookies and Tracking
Our website uses cookies and similar technologies to:
- Remember your preferences
- Analyse website traffic and performance
- Deliver personalised adverts
You can manage or disable cookies via your browser settings. See our separate Cookie Policy for more details.
10. Your Rights
Under data protection law, you have the right to:
- Access a copy of your personal data
- Request correction or deletion of your data
- Object to certain processing, including marketing
- Restrict or withdraw consent to processing
- Request data portability (to transfer your data to another provider)
To exercise your rights, contact help@utilitiesdeals.co.uk.
If you're not satisfied with our response, you can complain to the Information Commissioner's Office (ICO):
- Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
- www.ico.org.uk
11. Contact Us
For any questions or requests regarding this Privacy Policy, please contact us at:
